Your ideas deserveto be real products.
For decades, shipping an audio plugin meant a C++ team, a build pipeline, code-signing, and a distribution deal. Pook removes all of it — so any producer with an idea can build the plugin they’ve always wanted, keep it, and sell it if they want to.
Why we're building Pook
You've got hundreds of plugins, and you keep buying more — but the sound that would set you apart, the tool no one else has, doesn't exist. Because no company decided it was worth building for their market.
You could always imagine it. What you couldn't do was make it. A real plugin meant C++ and DSP, build systems for two platforms, code-signing, installers, licensing — years of infrastructure between your idea and something you could actually load in your session.
We think that gate should be gone.
You focus on the idea. Everything else is handled.
You bring your coding agent — it writes the plugin, you direct it.
No C++, no build systems, no code-signing, no installers.
Hear it in your DAW straight away, and every time you change it.
Keep refining until it sounds the way you heard it in your head.
It’s yours to keep and use in your own music, forever.
And if you ever want to, the door to selling it is already open.
What we believe
Your sound shouldn't depend on someone else's roadmap.
The tool that would set your music apart doesn't exist, because no company decided it was worth building for their market. You shouldn't have to wait for permission to make it.
Making a plugin shouldn't take a dev team.
You bring the idea and your coding agent. Pook absorbs everything else — build systems, formats, signing, installers, platforms — so the essence is all you have to touch.
What you make is yours.
First and foremost, it’s yours to keep and use in your own music. Share it if you want. Sell it if you want — Pook never takes a cut, and your customers keep their plugins forever, even if you stop.
Built to evolve
Pook isn't a static tool you download and forget. The runtime, the workspace, and the whole path to market keep getting better.
As your coding agent gets smarter, what you can build gets deeper. As pook grows, so does what you can ship — more formats, more reach, more ways to sell.
Your existing plugins stay exactly as they are — every session recalls perfectly, years later. But everything new benefits from all we've shipped since.
What's here, and what's next
Sell & publish
Here nowBuilt and in the product: turn anything you make into a signed, licensed product — cross-platform builds, branded installers, and keyless activation, handled for you. Use it when you want it; nothing you build for yourself has to go through it.
AAX & Pro Tools
NextReleasing your own plugin to Pro Tools, without the Avid paperwork — signed under pook, or under your own Avid account when you want full control.
A place to be discovered
A way to find plugins other creators have made — and to put yours in front of people, if that’s what you want. Never a middleman on your sales.
Bring your own everything
Your own signing, your own licensing, your own activation domain — graduate to full control as your catalog grows.
The gate is gone. Go make something.
From idea to on-the-shelf plugin
Create · Share · Sell
- –Create & share — from $149 once
- –Sell with hosted licensing — from $149/mo
- –Your customers keep their plugins forever
From one free release to a full plugin business. See pricing →