Build it for yourself.
Sell it if you want to.
The plugin you made for your own record is already a product. Pook turns it into a signed installer under your own name, handles the licenses, and takes nothing from what you sell.
No marketplace cut · keep 100% of every sale
What publishing gives you
Everything between a plugin and a business.
01
Three ways to put it out there
Selling is one of them, not the only one. You can hand the file to another Pook user, release it free to the world, or sell it licensed under your own name — the same plugin either way.
- Send the file: it opens in their Pook, with a free trial built in
- Release it free: a standalone plugin that runs without Pook
- Sell it: signed, licensed and on sale under your own brand
Ways to put it out
your callSend them the file
other Pook usersIt opens in their Pook. Anyone who doesn’t own it yet gets a free trial, so the plugin is its own demo.
Release it free
anyoneOne build turns it into a standalone plugin that runs without Pook — no strings, no license to manage.
Sell a license
customersConnect your own store — Gumroad, LemonSqueezy, Paddle or Stripe — and licenses issue themselves on purchase. You keep the customers and every sale.
only the last one needs a publisher plan
02
They download an installer, not a repo
Pook builds your source into a real installer your customer double-clicks. It puts the plugin in their plug-in folders and it shows up in their DAW like anything else they own.
- VST3, AU and AAX out of a single build
- Signed and notarized before it reaches anyone
- Nothing for your customer to configure
Introduction
License
Destination Select
Installation Type
Installation
Summary
Welcome to the Velvet 1.2 Installer
You will be guided through the steps necessary to install this software.
03
Licenses issue themselves
Someone buys, and their license is waiting. They unlock with their purchase email and a one-time code — no serial numbers, no license files to lose.
- Connect Gumroad, LemonSqueezy, Paddle or Stripe
- You set how many machines each license covers
- Customers move their own seats between machines
- Trials, refunds and revocations from one dashboard
Nightshift Audio
- Dashboard
Selling
- Customers
- Licenses
Setup
- Plugins & store
- Keys
- Members
Licenses
Every license across all your customers.
04
Sell it from your own website
There is no Pook store to be listed in and no shelf to fight for. Your page, your checkout, your customers — and Pook takes nothing out of the sale.
- Keep 100% of every sale, no per-sale fees
- You own the customer relationship, not a marketplace
- Your own domain, your own pricing
Aurora
Parametric EQ · VST3 · AU · AAX
$49
your checkout · your customer · your money
05
No developer account, either platform
You don't need an Apple Developer membership, a Windows code-signing certificate, or a second machine to build on. Pook signs, notarizes and ships both platforms from the same source.
- macOS and Windows from one project
- Code signing and notarization handled for you
- No build machine, no certificates to renew
Velvet 1.2 .pkg
VST3
Audio Unit
AAX
signed & notarized
Velvet 1.2 .exe
VST3
AAX
code-signed
06
Your studio's branding, on all of it
White-label from top to bottom. Your name, your logo, your colors — on the plugin, the installer, the license email and the update notice. Pook never signs its name on your work.
- One design system across a whole range
- No "made with" badge anywhere
- Every plugin in the family reads as yours
Nightshift · Velvet
Nightshift · Aurora
Nightshift · Fathom
07
Bundle them and sell as one product
Once you have a few, release them together. One product page, one price, one license, one install — and the same one-click updates as everything else.
- Group any of your plugins into a bundle
- One license unlocks the whole set
- Sell the bundle and the singles side by side
Bundle
one product
Nightshift Essentials
4 plugins · one license · one install
$129$196
100%
No marketplace cut
Every sale is yours.
No commissions, no per-sale fees. You own your customers, your brand and every dollar you earn — not a marketplace. Pook charges you for the plan, never for your sales.
Publisher plans
Every plan sits on top of a builder — Pook Fx, Pook Instrument or Pook Studio — and ships VST3, AU and AAX on macOS and Windows. Cancel anytime; your customers keep their plugins forever.
Giveaway
Ship one free plugin to the world.
- ✓Release 1 free plugin
- ✓Non-commercial license — free releases only
- ✓pook-branded (not white-label)
Indie Publisher
Turn your plugins into a business.
≈ two sales a month covers it
- ✓Release up to 3 plugins
- ✓Up to 1,000 customers
- ✓Keep 100% of every sale — no per-sale fees
- ✓Sell under your own brand (white-label)
- ✓Keyless licensing — Gumroad, LemonSqueezy, Paddle, Stripe
- ✓Unlimited updates — customers update in one click
- ✓Offer and manage customer trials
- ✓Full Admin Dashboard
Pro Publisher
Run a full catalog.
Everything in Indie, plus:
- ✓Release up to 20 plugins
- ✓Up to 5,000 customers
- ✓Sell bundles — release plugins together as one product
Enterprise
Past 5,000 customers, or shipping more than 20 plugins.
Everything in Pro, plus:
- ✓More plugin releases
- ✓More customers
Publishing, answered
A real plugin, not a project file. Pook builds your source into signed, notarized installers for macOS and Windows, carrying VST3, AU and AAX from a single build. Your customer downloads an installer with your name on it, runs it, and the plugin shows up in their DAW like anything else they bought.
Two things: a builder — Pook Fx, Pook Instrument or Pook Studio — to make the plugin, and a publisher plan to release it. Indie or Pro let you sell under your own brand and keep every sale. Sharing the raw file with another Pook user needs neither; putting out a single free standalone plugin needs Giveaway, which sits on top of a builder you already own.
Someone who buys your plugin unlocks it with their purchase email and a one-time code — no serial numbers or license files to keep track of. You connect your store (Gumroad, LemonSqueezy, Paddle or Stripe) and licenses are issued automatically on purchase. You set how many machines each license covers, and your customer can move it between their own machines themselves.
The publisher dashboard: your customers and what they bought, free licenses you issue yourself, trial length and machine limits, revoking a license for support or refunds, viewing and remotely deactivating machines, connecting your store, and pushing one-click updates to your whole customer base.
Fix it in your source and rebuild. Rebuilds and updates are unlimited on a publisher plan, and your customers get a one-click update prompt the next time they open the plugin — so the fix reaches everyone without you touching an installer.
There isn’t one. No commissions, no per-sale fees. You own your customers, your brand and every dollar you earn — Pook charges you for the plan, not for your sales.
They keep their plugins forever. When you cancel, Pook rebuilds each released plugin with an offline license and emails your existing customers a personal key they can use forever, on as many machines as they like — no server or Pook account needed. You simply can’t sell to new customers or issue new licenses until you’re back.
Publishing opens soon
Be there when it does.
Pick the plan that fits and join its waitlist above — we’ll email you the day it opens. In the meantime, build something for yourself — it’s the same plugin either way.
See publisher plans